Thompson Consulting and Analytics crafts surveys according to principles of scientific survey design that are fine-tuned for measurement validity, readability, and effective survey flow.  We believe that survey design is the most critical stage of the survey process. It is important to clearly define survey objectives from the start. The objectives drive the survey questions. As the customer you need to know that the survey questions will provide the information you need in an unbiased, unambiguous manner. You want meaningful questions that lead to meaningful results so that you can take action with confidence.